Marketing trends have changed more in the last 5 years than any other prior period of time and don’t show any signs of letting up anytime soon. No longer can marketers rely solely on a campaign of generic paid advertisement or perform basic website optimization; in 2019 the digital marketing landscape has expanded to encompass detailed SEO, Social Media Integration, Content Marketing, detailed Paid Advertising, and more. No longer can we dismiss the reality of artificial intelligence; it is an important part of the future of advertising online. In this installment on the future of digital marketing, we will discuss key trends you will want to implement into your strategic plans.
Search Engine Optimization A/B Split Testing
One of the most important trends you will want to implement
is the use of A/B split testing. This
allows you to isolate variables that increase traffic volumes to your website
in an effort to target your approach to changes in website content. Different online tools can be utilized to point
out areas of potential, examples where page impressions are high but the CTR is
low, to improve in order to increase clicks and traffic.
Artificial Intelligence
It is estimated that by the year 2020, AI technology will
penetrate almost every new software products and services. AI is effective in analyzing different
consumer behaviors and search patterns.
Data is pulled from various social media platforms, blog posts, and such
in a manner that helps companies understand how customers are finding their
products and services.
Programmatic Advertising
This type of advertising allows AI to automate the buying of
ad products in order to target more specific audiences. Real-time bidding opportunities, as with most
all real-time strategies, allow more efficient, quicker use of data relating in
higher conversions and lower costs to acquire them.
Chatbots
Chatbots are computer programs that are designed to simulate
conversations with human users via the internet, text, or phone. This would allow your company to be in
constant contact with customers, no matter what time or day it is. Chatbots allow for 24/7 responsiveness.
Personalization
In order to stand out above your competitors it is crucial that you personalize your marketing approach including content, emails, products, services, and more. Generic ads are annoying whereas personalized ads are appealing. When emails are sent based on personal behaviors they are at least 3 times more effective in boosting sales than mass e-mail blasts.
Video Marketing
Another important trend to prepare for has to do with video marketing which doesn’t just involve YouTube. It is proven that video marketing on social media platforms like Facebook, Instagram, and LinkedIn causes higher engagement with a wider audience.
Influencer Marketing
Influencers are well-known celebrities from Instagram and YouTube with a large number of followers. Similar to word of mouth promotion, we are more likely to take recommendations from people we trust. Influencer marketing has been proven to be more effective than corporate advertising.
Micro-Moments
These are the times when we turn to devices like smartphones
to take immediate action. Moments where
we want information right away and do not what to wait for it. Marketers need to take advantage of the
moments when people are searching for products, services, or information.
Digital marketing, just like SEO, is ever changing. No two strategies are the same and therefor there isn’t a one size fits all approach that can be taken when providing comprehensive digital marketing strategies for clients. It is important to keep an eye out and be observant to up and coming trends that are occurring around you.
Creative Programs and Systems is an all-inclusive tech
company that specializes in Custom
Development, Managed
IT Services, and Digital Marketing.
All work is done in-house, we never outsource services from custom server
builds and workstations, custom software programming and phone app development,
to search engine optimization and paid advertising, our professionals provide
results. For more information on CPS check out our website at https://www.cpsmi.com.
One of the most noticeable trends changing the way we optimize websites for search engine recognition is the use of Voice Search. It is predicted that by the year 2020 more than thirty percent of all website sessions will be done without the use of a screen. How is that possible, you ask? Voice-only search offers the user the opportunity to “look” at the information contained on the web without scrolling through sites on a PC or mobile device. Voice technology will be a key element in the success of online companies in the future.
What Exactly Is Voice Search Technology?
The most well-known source using voice technology is Amazon Alexa.
Instead of typing keywords into a search query, users
speak into a device. The gadget then returns
audio search results based on the spoken query.
The precision in which audio technology recognizes what a user is saying
is unbelievable. Although many of us are
just being introduced to voice search technology it is not new. Speech to text programs and voice dialing
have been in use for years.
How Are Digital Marketing Efforts Being Affected by Voice
Recognition?
The use of voice search will radically increase the search experience. Search engines, like Google, Bing, and Yahoo will begin to place a higher importance on voice search optimization. As we know the point of SEO is to rank websites so that when users enter a search query, either by text or voice search, the most relevant content is pulled up first. It is important that digital marketing experts account for both voice search optimization and traditional optimization in their websites. Being that the two are very different it is crucial to understand that some factors that affect traditional rankings may or may not have a similar effect on voice searches. Below are some tips to help balance the two very different search engine optimizationstrategies.
Tips for Voice Search Optimization
Voice search users are most often searching for a
purpose, to complete a certain action. Most voice searchers want a song to
play, a product to be purchased, or specific information to be gathered. No matter your intention, Google uses a
similar algorithm to rank sites which include the following:
Website Loading Speed
Google voice search, like traditional searches, favors websites that load quickly. It is important that your site is responsive and functions properly on mobile devices. All images used on the site need to be optimized, files must all be compressed, and other tasks that speed up traditional websites.
Write Content How You Speak
When a user searches for content on a PC or mobile device, they often use short phrases or long-tailed keywords, think of the phrases you use in bullet points. If you want to find a roofer, many users will type in the keyword phrase “roofing contractors near me”. However, in a voice search the user may ask “Who is the best roofing contractor to install my roof’. For your content to be optimized correctly for both traditional SEO and voice search, it is crucial to include naturally sounding, long-tailed keywords in combination with short, snappy keywords. Make the content easy to comprehend, content should be written at a 9th grade reading level or below for maximum comprehension.
Aim for your website
content to range between 1850 and 2500 with a combination of short and long
form content.
Use Blocks of Content
Featured snippets are a summary of the website pages content. A snippet will appear after paid advertising and before organic listings. Content should be optimized and identifiable as a snippet. It must summarize the entire pages information, be placed above the fold, and include fewer than 29 words. Content that optimizes with header tags, lists, and bullet points are more easily read by search engines. Featured snippets should include long-tailed keyword phrases.
Focus on Local Searches
Location based content accounts for over twenty-two percent of voice search queries. Websites that consider local content and phrases including a “near me”, “close to me”, “within a couple of miles”, and so on.
Creative Programs and Systems, CPS, is an all-inclusive IT
solutions company offering a variety of services including: managed IT
services, IT consulting, residential computer services, custom programming,
website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
It is that time of the year where we all begin to reflect on the past year and look ahead to see what is coming on the horizon. This is true in both our personal ventures and in business. So much can change in just a years’ time, software is developed, processes are upgraded, and algorithms change. It is crucial, especially when it comes to your business online that new trends in SEO and digital marketingare considered. Get a jump start on your 2019 online marketing goals by considering what experts are labeling “the most important SEO trends of 2019”.
Who is your target audience? What is their intent?
According to industry experts knowing, defining, and building your online marketing strategy around these two things will be more important than ever before. Understanding what people’s expectations are with any given search query and providing the answer/solution with your website and overall online presence is the most effective manner to meet your audiences need. The goal for marketers is to stay ahead of people’s preferences because they can change quicker than can be imagined. If you are successfully able to do this, Google will reward you with higher search engine placements and site visitors are more likely to invest in you.
Search engines outside of Google
In 2019 experts agree that the importance of placement on Google, although high, will shift towards traffic coming in from a variety of sources and search engines. The goal is to effectively drive traffic and look to engage people in outlets other than just websites.
If your target audience, as defined above, are searching for apps then your website ranking will not be nearly as important as your rank in the app store. If your audience is full or video viewers, then it is crucial that your videos appear towards the top of where they are being searched. The main objective is to rank well on Google and engines that are being used by your audience. Drive traffic through all mediums that your audience is using.
AI: The importance of artificial intelligence
The use of structured data is becoming critical in SEO as the shift from mobile-first to AI-first continues. The information gathered by AI must show a relationship and within a timely manner. AI processes text quickly and will bypass required information if it is taking too long to crawl the data as it is being presented.
In 2019 the importance of structured data, schema, active and passive search behaviors and intent make the process and behaviors leading to the search a critical part of SEO. As digital marketers we need to start diving deeper into the relationship between keywords, topics, and audience behavior in creating and implementing structured markup. Using a combination of site architecture, meta data, site tags, and structured data allows marketers to give the proper signals to search engines to back up the sites topical and supportive content.
Generate incomparable content
In 2018 we learned that Google’s algorithm was focused mainly on the quality of the content and this will not change a whole lot in 2019. It was found that websites that were able to provide in-depth, high quality content increased significantly in their placement on search engines. Websites with weak content, although previously ranked highly, dropped in placement on search engines and website visibility became minimal. Website content writers must create content that is able to answer questions and solve users’ problems. The best way to do this is through the creation of content that relates to, moves, and brings solutions to your target audience.
Boost knowledge, become an expert, and create trust
Not only is the content important but quality is also determined in that the content fits into the context. As marketers it is not likely any authority will be placed on your content if you have not proven to be an authority on the subject. What this means to us is that we must work to leverage ourselves within the industry as an expert. Back links and other important SEO measures must be received through sources that show expertise in areas we are looking to specialize in.
Technical aspects of search engine placement
The complexity of technical SEO practices will not go away in 2019. There are some key technical components that will continue to play a role in your placement including:
Site Speed: The speed at which your website pages load on desktops and mobile devices will continue to play a role in rankings. Your audience has about three seconds of patience. In order to get the best loading speed possible for the pages on your website follow this advice:activate AMP on your pages, use HTTPS, move to PHP7, optimize, and use critical rendering paths.
JavaScript: Websites are heavily Java Script driven. Be familiar with this popular programming language and how search engines work best with JavaScript driven websites.
Optimization on-page
On-page site optimization hasn’t disappeared in its level of importance with the increase in elements that are now significant in search algorithms. On-page optimization is not an aspect of SEO that can be put in place and forgotten. Each and every quarter, on-page optimization should be reevaluated and modified as seen fit.
Prepare for the importance of voice search
The last decade of SEO has been all about mobile optimization although 2019 isn’t going to be full on voice search it is time for marketers to consider it and start to include voice strategies in their online marketing techniques. Voice searching is an easy way to request answers to simple questions however might not yet be the best option for more complex needs.
Optimize for featured snippets & Google SERP features
Not only must your own website be optimized, in 2019 the Google experience must also be optimized for. Your sites exposure will come in a combination of ways, visibility is key. Featured snippets should be programmed to answer questions to questions users will have related to your website. These snippets could range from recipes, knowledge graphs, answer boxes, and who knows what else. Programming these snippets into your site are guaranteed to see an increase in your organic traffic.
Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
It is the question we are asked more than any other, “How do I get my website on the first page of Google?” and as we previously mentioned,there is more than one way to reach Googles front page. In this installment we will look at gaining first page Google access both through paid ads and organic searches.
Let’s start by talking about paid advertising, more commonly known as Google Ads. This is the quickest method in which companies can get their website to be viewed on page one of the Google search engine for particular keywords and phrases. One of the easiest ways to describe Google Ads is to compare it to an auction. Once you have created and set up a Google Ads account you will create bids for targeted keywords and phrases. This bid is the amount you are willing to pay for ad positionings for your targeted keywords. Pay per click as it is referred to allows higher bids to appear closer to the top of the page with all other elements being equivalent.
There is a lot more that goes into paid per click advertising on Google. This is however a very simplified approach to introducing the concept of paid advertising. Website owners will choose a daily budget that they don’t want to go over and once this amount has been spent your ads will stop showing. Ad scheduling helps to narrow down the time frame which your ads are shown. It is important to note that you will have more ad impressions than ad clicks. In pay per click advertising you are only paying for those clicks to your actual ad. Setting up campaigns with quality ads and keywords will lead to a higher quality score, further enhancing the positioning of your ads.
There can be a large difference in campaign costs between industries. For highly competitive industries such as construction, legal firms, and IT companies commonly have bids ranging from $1.00 up to $100.00. Paid advertising can be cost prohibitive especially when not properly managed.
CPS has a Google Ads expert on staff. It is common for companies to set up a Google Ads account without professional assistance. Google has made it very simple to sign up and create ads on their platform. Bing has a similar product as well. The problem is that if you don’t know what you are doing you can easily waste hundreds of dollars.
I suggest all companies hire a professional that is certified in Google Ads to create and manage your account. They will be able to optimize Google Ads and your company’s website to work together to create the best experience for your paid advertising campaigns. Certified Google Ad specialists often charge a one-time account set up fee and monthly maintenance. You can expect to easily make up the cost of professional services with the benefits you receive in increased traffic to the site within the first few months if not the first month.
In conjunction with paid advertising it is important to have your site ranking organically on Google and other popular search engines. Organic rankings are the listings on the SERP that are found underneath paid advertising and business listings. Often more paid ads are seen again after organic listings. Organic rankings cannot be bought and must come naturally. This is done through a practice known as Search Engine Optimization, SEO. Many factors influence the positioning of your website on Google. Some of those include:
Page Content Quality and Length
The pages throughout your website need to be full of content that is easy to read, informative, and unique. The on-page content must be beneficial to the reader. Your content should be only as long as it can be while maintaining quality. Create content that your target audience will find useful.
Inbound Links Quantity and Quality
Google ranks your website higher than similar websites when other sites link to yours, especially large scaled, relevant websites. When other websites, third party links, show acceptance by creating inbound links to your site Google sees that as a signal that your content is worthy and therefore can have a higher SERP.
Mobile Presence
With the increase in the number of people accessing the internet via smartphones and tablets, Google is placing mobile-friendly websites ahead of those that aren’t. Websites need to be optimized for mobile devices so that they are easy to navigate. Users on all platforms should access the desired information with speed and ease.
Page Speed
No one notices the speed at which pages load unless they load slowly. Well, no one except Google that is! Web pages must load quickly no matter what device they are being viewed on. Patience is a virtue that most internet users don’t have therefore in order to provide the best sites possible within SERP the loading speed of pages is measured.
Keyword and Phrases Within Page Content
Another element that is considered important in SEO is using the keywords and phrases you desire ranking for within your sites on page and off page content. These should be used not only within the content of the page but also the headers and meta details. It is important to not overdo their usage as this is known as “keyword stuffing” which Google will penalize you for. Content should be written in language that is easy for humans to understand. Keywords should be used sparingly and kept as natural sounding as possible.
Domain Name Authority
This is something new companies don’t have a lot of control over however, the longer you have owned a domain the better. The more pages that contain your domain name along with quality content the better for ranking. Using keywords within your domain can impact traffic and therefore rankings because users are more likely to click a relevant domain name vs a competitor’s domain that shows little relevance to the search.
Site Security
Google places priority on secure sites vs non-securesites. A website should load via https. Not only does Google give placement preference to secure sites, site visitors prefers to visit secure sites as well. This is true even if you are not obtaining critical information such as credit cards. Google wants all sites to have an SSL installed in order to load website pages in a secure format.
Along with on page elements there are a number of off page features that, when done correctly, work to enhance your rankings on search engines. Some of these essential tasks involve:
Creating a Google My Business Listing
Business listings are one of the best FREE ways to“advertise” your business. Take time to claim and optimize your business on Google (and other major searchengines). Business listings are listed right after Google Ads, pay-per-click, and before organic searches on the SERP. This listing allows clients to leave reviews, see your business on a local map, and shows all relevant business information like hours of operation, address, and more.
Create and Maintain a Blog
Blogging is one of the best ways to create a buzz about your company. If you want to rank on Google,start a blog and post regular articles and company updates. Blog ideas can be difficult to come up with,so my advice is to consider the top 5 questions customers would ask you if they were in front of you. Then write a detailed answer to satisfy each of these questions, one blog post per questions. Make sure to note the title of your blog; it is a crucial element to each blog post.
Quality Link Building
Quality link building can be done in a number of ways. Guest article writing is one of the best ways that businesses can build links. Write an article for a local paper, industry blog or magazine, or whatever reputable source you can find to publish you. At the end of your article add in a bio with a link to your website and information about your company.
Submit your Business Information to Directories
Create listings of your business on local and industry directory sites. Sites like Yelp, Foursquare,and Angie’s List, some of which charge a small fee, are great sources to create business listings. Creating a healthy online profile through trusted directory domains send a trustworthy signal to search engines like Google. If other sites trust yours this will only help your SERP.
Just remember that you are never done! In order to get to the front page of search engines and maintain your placement it is critical to remain persistent in your efforts. Staying one step ahead of the competition is what will ensure your placement at the top!
Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
Every business on the internet wants to know how they can get their website ranked well enough to show up on the first page of search engines, mainly Google. It really is a million-dollar question and if the answer was as simple as the question then I would be out of a job however, it is not simple and instead requires a great deal of patience, time, effort, and understanding. The good thing is you are in the right place to start the adventure of 1st page Google rankings and we are the team of expertsthat can help get you there!
It is important to first understand how search engines like Google work. Many people use Google and the Internet interchangeably. This is however, incorrect. The internet is, “a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.” (https://www.dictionary.com) In real people speak, the internet is the one source where the world can connect without borders. This connection involves search engines, web sites, and more. Google is not actually the Internet and even if your site is not ranking on the first page of Google does not mean it is not showing up on the Internet. What it does mean though is that your website it lives on the internet but is not displayed as an option in Google’s search results for the exact keyword that was searched.
Google is not human, it is in fact an automated system that works 24/7/365 visiting websites throughout the internet. Google takes a glimpse of each page within the website and tucks this information into a large database where it organizes this information into usable data for later search inquiries.
In theory Google is “reading” the content on pages of your website including text, pictures, video, and audio files. This data is used to determine exactly what that page of your website is about and uses it to decide what web pages to show in searches and in what order for specific keywords and keyword phrases. In real speak, Google uses several elements to create an algorithm to establish what pages (websites) within the Internet are the most relevant to the specific phrase that is searched and displays them in order of relevance. These results are known as SERP, Search Engine Results Page; the result, the SERP is defined as the first ten website pages that are shown.
A SERP itself is broken down in a unique format. The top results are usually comprised of paid ads that come from Google Ads, formerly known as Google Adwords. The next section is filled with local businesses listings and a map laying out the locations and basic service area. After that you will find the main area where the organic listings are found. These are the top 10 webpages Google has found that are relevant to the search term(s) as described above.
Often clients are on Google but just aren’t showing on the first page results. There are several factors that play into where your site pages are ranked within Google for searches using keywords and phrases that are relevant. The goal is to rank on the first page but just because you aren’t on page one doesn’t mean that you aren’t “on Google”.
To get ranked by Google your website and pages need to be indexed. This is the case for all search engines not just Google. There are several ways that this can be done: manually through an indexing tool such as Google Search Console or automatically over time as Google is scanning the internet it will find your site. This process can take some time though so if you have a newer site it is in your best interest to have the pages of the site manually indexed. If your page is not showing up in Googles search results for a keyword or phrase you think it should be it is time to evaluate the reasons this is occurring. Remember to look as you may not be coming up on the first page results but instead on a later SERP. Both are “issues” that can be resolved.
I know what you are thinking, “Ok, my site is there on page 17 but how in the world do I get it on page 1 where it will actually be seen?” This is the million-dollar question, it is what all website owners strive for. In fact, so much that there is an entire industry that was created to do this one specific thing, RANK WEBSITES AND PAGES ON GOOGLES FIRST PAGE! As we have mentioned, there are two ways that first page Google rankings can occur: paid advertising (Google Ads) and organic listings.
In our next installment we will dive into each method of reaching Googles front page. The one thing to remember is that if it was easy everyone would be there. The process of ranking on Googles first page through either paid or organic listings is not simple or overnight. It will take time, patience, and perseverance to obtain the status you are looking for with your website. Thankfully you have found right where you need to be! The professionals at Creative Programs and Systems are here to lead the way.
Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
One of the most important aspects of creating a new website is making sure that your target traffic can easily locate you. The planning process involved requires business owners to consider what keywords and keyword phrases people will type into search engines in order to find them. Content is then created around these searches to maximize ranking results. That has worked well in the past but with new technology and voice search now is the time to reconsider website content.
Voice Search Technology
Voice search technology is when people use their voice to ask devices such as computers, phones, Alexa, Google Home, and such devices to aide in their search of the internet vs sitting at a device and typing the search into a search engine. More than half of all internet searches are said to come from voice activated technologies by the year 2020. Each year the number of voice-activated speakers purchased increases ten-fold. It’s pretty obvious to us that in order to continue to be successful websites need to be adjusted to accommodate for both voice and type searching.
People are using voice search technology mainly because it is so fast and easy to use. You can search using your phones while on the go. Information is easily received whether you are in the car, at a restaurant, or sitting in your front room, no matter where you are at voice search technology allows you to easily access information.
What Does This Mean for Your Business?
There are a number of things voice search technology changes when it comes to search engines and optimizing your website to meet the needs of your customers. One thing this means is longer search phrases. When people speak they tend to talk in complete sentences whereas when typing the phrases are shorter and more to the point using basic keywords.
Voice Search vs Traditional Typing
Voice Search: Clients are more likely to ask a question such as: “What are the voice search statistics for 2018?”
Traditional Search: Clients are more likely to input a keyword or phrase without adding to it: “voice search” or “voice search stats 2018”.
Voice activated applications have been programmed to understand our natural speech patterns. They will understand longer text phrases and questions. When planning to optimize your websitefor search engines it will be important to take this new information into consideration. Keyword optimization will no longer only revolve around simple keywords and long-tailed keyword phrases it should now include answers to questions and longer phrases.
The Future of SEO
With voice search technology becoming more and more common, optimization for search engines is going to focus more on the long-tailed keyword, a keyword that is more than three to five words. Whereas previously websites would have been optimized for “kitchen remodeling” with voice search optimization should include “kitchen remodeling trends for 2018” or “local contractors specializing in kitchen remodeling 2018”.
Websites that are designed with voice search technology in mind will have a huge advantage over older website designs that do not redesign their sites to include optimization for the new technology. Long tailed keywords and phrases are less competitive and therefore easier to rank for. Designing a website around this now will ensure you are prepared as voice searching becomes more and more common.
What Can You Do Today?
Currently the most common voice search is your business’s phone number and address. Don’t hide that information on your site within an image or logo. The phone number and address need to be easily found and recognized. Your companies Google business listing should include an up to date address, phone number, and website address should be easily available if a client does a quick search of your company’s name.
If you are looking for local customers include phrases such as, “near me”, “local”, or “close by”. The popularity of keywords that include these phrases has increased over 500% in part due to voice searching.
Content should be structured for the intent of your users. What are your users looking for? What information are they trying to find from your site? Optimizing for Google means that your sites content gives answers to the user’s questions. Blogs or a blog series should be written in a manner that also answers your customers questions. Posts should specifically address questions that will be asked.
Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.
We get asked all the time if clients should replace their personal computers or if it is worth repairing. Many of us get used to the quirks of our own computers. Over time we know what works and what doesn’t. We know when to wiggle the connections and when a simple reboot will reset the system. This is one reason it is so difficult to diagnosis when it’s time for a person’s PC to be upgraded. Below are some of the signs we look for to know it is time to transfer that data to a new computer.
One sign that it is time to upgrade your PC is when you can no longer install the latest upgrades to the computers operating system. New versions in operating systems weren’t always a priority for users however with the latest update to Windows 10 everything has changed. Most of us stick with operating system our computers come with when we purchase them. We ignore upgrades and continue functioning under the status quo of the system that is familiar to us. Computer users with Windows XP are finding that computers still using this operating system are now obsolete.
We also know it is time to upgrade when users can no longer use the computer to run the latest apps and games. Gaming on personal computers is costly. All PC users try to “future-proof” their computers but there will always be something to upgrade when you own a personal computer.
Another reason to replace your PC is because it has become slow. A slow computer means something different to every user. You will know when your PC becomes too slow for you. Does the computer boot up only after you have brewed an entire pot of coffee? Can you type an entire sentence before even one word appears on the computer screen? Is the computer grinding to a complete halt when you open more than a single screen? If things used to work faster than they do and they are no longer functioning as you know them to it is time to upgrade your PC.
If you find yourself spending more time repairing your computer than enjoying it that is a clear sign you need to upgrade. When it becomes a nuisance to own your personal computer then it is time to buy a new one. Your computer should not crash without an explanation, the wi-fi should stay connected, systems should not freeze these are all signs, as is the blue screen of death, that your computer should be replaced.
Computers Plus Service, in Brighton Michigan, provides a wide range of valuable services for residential computer repair as well as a variety of commercial computer services to the entire Livingston County area including Howell, Brighton and the surrounding areas. You can find out more about the services offered by CPS at http://www.cpsmi.com.
Online marketing remains one of life’s little mysteries for business owners looking to expand upon their online presence. Confusion basically stems from two general differences: paid advertising and organic search rankings.
Let’s start out by talking about paid advertising. Paid search engine marketing refers to advertising in which a business pays for ad placement based upon a targeted search.
Google Adwords is the term most business owners are familiar with when discussing paid advertising. However it is important to note that Google is the most widely used search engine other options are available when it comes to paid ads. Both Bing and Yahoo offer paid ad services. Google is the most used search engine and therefore paid ads places within the search and display networks associated with Google will cost more than those places within Yahoo or Bing. You are paying more because more advertisers are using the service and more traffic is essentially viewing your ads.
Many companies with smaller advertising budgets choose to place their paid advertising dollars on smaller search engines such as Bing largely because the costs per person reached are much lower than with Google. The main disadvantage is the decrease in users associated with the less known search engines.
When you company is looking into paid ads it is important to be realistic. If your paid operating budget for a month is five hundred dollars and you are in a highly competitive market, for instance home improvement, law, pest management etc… then it may be best for you to use your paid advertising on search engines with lower ad costs such as Bing, Yahoo, Microsoft etc… The competition will be lower, the ad costs will be less and the amount paid per click will be less expensive which goes along with the theory that fewer people are using these search engines; less ad competition results in less expensive per click fees, while reaching targeted consumers.
If your operating budget is unlimited and you are seeking to reach the largest number of people without expense being a concern paid advertising with Google Adwords is ideal. The number of people using Google as a search engine is higher than Yahoo, Bing, and Microsoft etc…. The competition within Google is greater because of the number of advertisers seeking to reach targeted consumers because of the popularity that Google offers as a search engine therefore the competition for higher ad space is greater leading to a more expensive per click cost.
In both scenarios companies are paying for their ad to be placed in front of potential consumers based on results from targeted search terms. No matter what search engine is used a user searching for Pest Control will find ads at the top and down the right hand side of business that have bid on the keyword Pest Control. Higher ad placement goes to those advertisers willing to spend more per click. Paid advertising is a key element when looking for consumers who are actively seeking targeted business services.
Another service that is offered to clients that is crucial to online marketing success is SEO, otherwise known as search engine optimization. SEO refers to the method in which a company reaches higher organic search rankings. This service involves a variety of activities that work with your website to increase your site rankings on search engines when your services are being targeted through a consumers search.
The process of SEO is complicated and constantly evolving. Search engines are constantly changing algorithms and their methods of placement to avoid companies looking for higher rankings through unsavory online activities.
A combination of methods to achieve the highest possible organic search results for clients possible without the risk of being blacklisted. We use a combination of blog creation and management, social media integration including the creation and management of Facebook, Google Plus, Instagram, Twitter, press releases, video marketing, article marketing and more. Most importantly we focus on the content of your website to ensure it is evolving as the company continues to. Our web team also places a high value on the backend of your site ensuring that is search engine friendly meaning that search engines will understand exactly what it is that is being offered based on title tags, site descriptions and tags used in programming your site.
Online presence is more important now than ever before. Out are the days of reaching for a phone book and looking up a certain key phrase in the yellow pages to find a business to meet your need. In are the days at having information at the touch of a button. Your business must be present online to draw in and retain customers. Consumers are looking for information on your business right then and there while they are ready to take action. Your website, social media presence, blog updates, reviews and testimonials will all say a lot about your business. SEO companies are here to help ensure the message they are receiving is the one that you want to be presenting.
Computers Plus Service, in Brighton Michigan, provides a wide range of valuable services for residential computer repair as well as a variety of commercial computer services to the entire Livingston County area including Howell, Brighton and the surrounding areas. You can find out more about the services offered by CPS at http://www.cpsmi.com.
Small business, large businesses and all the ones in between rely on computer systems, the internet and a variety of other I.T. services. How do business owners come by professionals to provide these services? Is it possible that one team of I.T. specialist can supply all of the services that businesses need? The answer is simple, yes. It is possible to find an I.T. team that specializes in a variety of services to offer reliable affordable computer repair, computer consulting, networking, server builds and installations, data back-up systems, computer troubleshooting, wiring, website design, graphic design, web hosting, SEO, iPhone and Android programming as well as custom programming.
There is a lot to consider when looking into I.T. services. A lot of times the idea that a company would need all of these services is a lot to think about. This is especially true because half of them are services that you had never heard about. Let’s look a bit deeper into each area and how your business uses these services to run more efficiently.
Computer Repair, Computer Tune Ups and Computer Malware and Virus Removal: Computers are a main stay in running any sized business. When the computer fails it can take the entire business down and out of service. What you need is I.T. services that quickly repair your computer issues so that your business is not out of commission for too long. Computer viruses, hard drive repairs, new mother board installation and more are services that your I.T. company should be efficient at.
Computer Consulting: Part of servicing company’s I.T. services it devising a technology plan for the company. Considering their budget and time frame a company then can begin implementing the stated plan and put it into action. Many times an I.T. plan includes computer networking, building and installing a server; putting back-up systems in place and the ability to trouble shoot any current computer issues.
Website Design, Graphic Design, Web Hosting and Search Engine Optimization Services (SEO): Much of a company’s business comes from their internet presence. It is crucial that not only does your business run with up to date computer technology but web presence as well. Companies that already work with you and understand your I.T. needs have a better understanding of what represents your business. That information can be taken and turned into a graphic playground in the form of a website. The presence of your company online is also crucial which is why SEO services are performed. It is important that your clients can find you online and that they are drawn to use your business services from the online presence that is present.
iPhone and Android Programming and custom programming: Apps have taken on a life of their own in the world we live in. These app ideas don’t come to be magically. They require custom programming. Bringing your ideas to life, in order to grow your business you will need to develop a mobile presence with the use of a website that is mobile friendly and apps for both iPhones and Android phones.
All of these services tie into one another and to find an I.T. company that can provide all of them for you in a one stop shop is the best possible scenario for your company. An all inclusive I.T. service company knows your company inside and out. This means that they will provide better services based exactly on what they know you need to continue to grow your business.
Computers Plus Service, in Brighton Michigan, provides a wide range of valuable services for residential computer repair as well as a variety of commercial computer services to the entire Livingston County area including Howell, Brighton and the surrounding areas. You can find out more about the services offered by CPS at http://www.cpsmi.com.
