Digital Marketing Trends Not to Be Ignored In 2019

Marketing trends have changed more in the last 5 years than any other prior period of time and don’t show any signs of letting up anytime soon.  No longer can marketers rely solely on a campaign of generic paid advertisement or perform basic website optimization; in 2019 the digital marketing landscape has expanded to encompass detailed SEO, Social Media Integration, Content Marketing, detailed Paid Advertising, and more.  No longer can we dismiss the reality of artificial intelligence; it is an important part of the future of advertising online.  In this installment on the future of digital marketing, we will discuss key trends you will want to implement into your strategic plans.

Search Engine Optimization A/B Split Testing

One of the most important trends you will want to implement is the use of A/B split testing.  This allows you to isolate variables that increase traffic volumes to your website in an effort to target your approach to changes in website content.  Different online tools can be utilized to point out areas of potential, examples where page impressions are high but the CTR is low, to improve in order to increase clicks and traffic. 

Artificial Intelligence

It is estimated that by the year 2020, AI technology will penetrate almost every new software products and services.  AI is effective in analyzing different consumer behaviors and search patterns.  Data is pulled from various social media platforms, blog posts, and such in a manner that helps companies understand how customers are finding their products and services. 

Programmatic Advertising

This type of advertising allows AI to automate the buying of ad products in order to target more specific audiences.  Real-time bidding opportunities, as with most all real-time strategies, allow more efficient, quicker use of data relating in higher conversions and lower costs to acquire them.

Chatbots

Chatbots are computer programs that are designed to simulate conversations with human users via the internet, text, or phone.  This would allow your company to be in constant contact with customers, no matter what time or day it is.  Chatbots allow for 24/7 responsiveness. 

Personalization

In order to stand out above your competitors it is crucial that you personalize your marketing approach including content, emails, products, services, and more. Generic ads are annoying whereas personalized ads are appealing.  When emails are sent based on personal behaviors they are at least 3 times more effective in boosting sales than mass e-mail blasts.

Video Marketing

Another important trend to prepare for has to do with video marketing which doesn’t just involve YouTube.  It is proven that video marketing on social media platforms like Facebook, Instagram, and LinkedIn causes higher engagement with a wider audience. 

Influencer Marketing

Influencers are well-known celebrities from Instagram and YouTube with a large number of followers. Similar to word of mouth promotion, we are more likely to take recommendations from people we trust. Influencer marketing has been proven to be more effective than corporate advertising. 

Micro-Moments

These are the times when we turn to devices like smartphones to take immediate action.  Moments where we want information right away and do not what to wait for it.  Marketers need to take advantage of the moments when people are searching for products, services, or information.

Digital marketing, just like SEO, is ever changing.  No two strategies are the same and therefor there isn’t a one size fits all approach that can be taken when providing comprehensive digital marketing strategies for clients.  It is important to keep an eye out and be observant to up and coming trends that are occurring around you. 

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom DevelopmentManaged IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.



The Era Of Digital Marketing

There is no denying that the constant change in technology has largely impacted how marketing for businesses continues to grow and change as well. This new era is now controlled mainly by digital marketing to allow a business to grow and thrive in today’s world. In the article, it discusses that working with AI software (Artificial intelligence), using automation, big data analytics, and personalization as tools for digital marketing campaigns for the best success. Even more importantly, these tools need to be applied to your business in ways that work best for your company. Knowing the latest trends will not benefit a marketing team without acting to target the right audience. Another key element to digital marketing is continued analysis with constant adjustments to improve your marketing strategy. Technology is a wonderful tool that if used properly, can increase your audience and efficiently save more time in ways that were never possible before. If digital marketing is something your company is lacking, CPS has a team of professionals that are ready to get started on a plan for your company.

Digital Marketing Provided By Professionals

No matter the size of your business whether your company is a multimillion-dollar empire or a smaller mom and pop shop in your local area an important question to answer for your business is how you plan to handle your digital marketing needs. Digital marketing has to do with all online related marketing tools such as social media, reputation management, email/video marketing, SEO, and more. People are constantly connected to the web through tablets, PCs, and phones every moment of the day making digital marketing ever more important.  Marketing in today’s world is much different than it was 20 years ago or even 10 years ago for that matter. One big problem business’s run into is they lack the time and knowledge to run their own digital marketing system. There are several reasons to outsource this service as seen in, “3 Reasons You Should Outsource Your Digital Marketing”. Ultimately by allowing a professional in the digital marketing field to focus on the marketing needs of your company it will in turn allow you the ability to focus more intently on running your actual business.