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The Ultimate Guide to Custom Software for Your Business

Image of a customized inventory management software application.

In an era where technology dictates the pace of business, custom software has emerged as a cornerstone for companies aiming to carve out a competitive edge. Unlike off-the-shelf solutions, custom software is tailor-made to fit the unique requirements of your business, promising not just an improvement in efficiency but also a significant boost in growth. This article reviews how software development can be leveraged to meet specific business needs, streamline operations, and propel your business forward.

Understanding Customized Software

Custom software is designed and developed to cater to the specific demands of a business or an organization. It’s a bespoke solution that perfectly aligns with your operational workflows, customer engagement strategies, and long-term business goals. Unlike generic software solutions that cater to a broad audience with varied needs, custom software is a precise tool crafted to address your unique challenges and objectives.

CPS offers customized software development services for websites, CRMs, business and barcode applications, inventory management systems (or ERPs), general programming changes and updates, and more.

Key Benefits of Custom Software for Your Business

Tailored Solutions

The most significant advantage of custom software is its ability to be perfectly tailored to the needs of your business. It accommodates your business processes rather than forcing you to adjust your workflow to the software, ensuring a seamless integration into your operations.

Scalability and Flexibility

Custom software grows with your business. It’s built to be scalable, accommodating growth and changes in your business strategy. This flexibility allows for modifications and enhancements without a complete overhaul, ensuring longevity and adaptability.

Competitive Advantage

Custom software can provide you with a competitive edge by offering unique features unavailable to your competitors. It supports the creation of innovative ways to serve your customers, differentiate your offerings, and streamline your operations.

Cost-Effectiveness Over Time

While the initial investment in custom software may be higher than purchasing off-the-shelf products, the long-term benefits often outweigh these initial costs. Custom software eliminates the need for multiple software licenses and reduces dependency on disparate systems, leading to maintenance, upgrades, and licensing cost savings.

Enhanced Security

Custom software can be more secure than standard solutions, as it’s less likely to be targeted by hackers due to its unique configuration. Additionally, custom solutions allow for the implementation of specific security measures tailored to your business’s needs and vulnerabilities.

How Custom Software Improves Efficiency and Drives Growth

Streamlining Operations

Bespoke software can automate routine tasks, reduce manual errors, and ensure that resources are allocated efficiently. This streamlining of processes frees up your team to focus on more strategic tasks, directly impacting productivity and operational efficiency.

Data-Driven Decisions

With custom software, businesses can harness the power of data analytics to gain insights into customer behavior, operational bottlenecks, and market trends. These insights enable informed decision-making, helping to drive strategy and growth.

Enhancing Customer Experience

Personalized software allows for the creation of personalized user experiences, fostering loyalty and increasing customer satisfaction. Whether through tailored communication, brand offers, or seamless service delivery, bespoke software can significantly enhance how you engage with your viewers and clientele.

Facilitating Innovation

Custom software provides the flexibility to experiment and innovate, enabling businesses to explore new markets, offer unique services, or improve existing products. This ability to quickly adapt is crucial in maintaining relevance and competitiveness in a rapidly changing market.

Personalized software is an investment in your business’s future. With tailored solutions that grow with your company, custom software improves operational efficiency and provides a solid foundation for sustained growth. Software is not just an acquired tool but a strategic asset that can differentiate your business in the marketplace, enhance customer relationships, and drive it toward its long-term objectives. Whether you’re looking to solve a specific problem, improve efficiency, or seize a new opportunity, customized software systems tailored to your needs can be the catalyst that propels your business to new heights.

For software designed for your business needs, contact CPS for a free, no obligation consultation.

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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New Year, New Solutions:

Elevating Your Business Computer Systems and Software to the Next Level!

As we enter 2024, we want to extend our warmest wishes to you for a prosperous and innovative year.  New Year’s resolutions aren’t just for personal growth; they apply to businesses too! We believe it’s the perfect time to rejuvenate your business computer systems and software to drive success in the coming year.

A resolution can be a powerful catalyst for positive change in your company, and CPS is honored to help!

Streamlined Efficiency: Start the year with improved productivity and streamlined operations. Our tailored solutions are designed to optimize your business processes, reducing bottlenecks and enhancing efficiency.

Cutting-edge Software: Upgrade your software arsenal with the latest tools and technologies. Stay ahead of the competition by harnessing the power of innovative software solutions tailored to your specific needs.

Enhanced Security: Protect your business from cyber threats with state-of-the-art security measures. Our experts will ensure your data remains safe and your systems are fortified against potential breaches.

Expert Support: Don’t navigate the digital landscape alone. Our team of expert technicians is ready to assist you with implementation, maintenance, and troubleshooting whenever you need it.

Cost-effectiveness: We understand the importance of budget-conscious decisions. Our solutions are not only effective but also designed to provide maximum value, ensuring your investments yield significant returns.

CPS proudly services all your business computer needs, from IT support to custom programming and software applications, website design, online marketing, and more. Explore our range of services and learn how we can help your company reach new heights. 

IT Services

  • Computer Consulting
  • Computer Repair
  • Computer/Server Building
  • Data Recovery & Backup
  • Network Wiring & Infrastructure
  • Virus Removal & Anti-Virus Installation
  • Managed IT (break and fix, full, remote, anti-virus & system health monitoring)

Software Development

  • Business Phone Apps (manage data in the field, real-time sync)
  • Barcode Apps (scan, sync, and print barcodes)
  • CRMs (large software to handle leads, sales, products/packages, and tons more!)
  • Inventory Management (manage supply and demand of your products)
  • Programming (update/enhance, integration, compliance, etc.)
  • Websites & Design (E-commerce, custom admin portal)

Digital Marketing

  • Search Engine Placement (enhancement)
  • Social Media Marketing (account set up, posting)
  • Paid Ad’s, including Hiring Ad’s (Google, Bing, Facebook, Instagram, LinkedIn, Reddit)
  • Graphic Design (logos, marketing materials, website)
  • Web Analytics
  • E-mail Marketing
  • Content Writing

Contact us today to schedule a consultation. We’ll work closely with you to identify your business’s unique needs and develop a tailored plan to achieve your goals. Here’s to a year filled with growth, prosperity, and success!🚀

Not sure where to start? We’re here to help guide you!

Schedule a Consultation

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

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The Benefits of Managed IT Services

Managed IT services allow businesses to delegate their IT responsibilities to an external provider through contractual or subscription-based arrangements. These services help reduce the burden on internal IT teams, supplement their efforts if they are overwhelmed, or even serve as a complete replacement. Managed service providers (MSPs) usually offer 24/7 IT support and bring specialized skills and expertise that might not be available in-house.

There are numerous benefits to Managed IT services; we list the most significant advantages below:24/7 Monitoring: With continuous monitoring of networks and systems, MSPs can detect and prevent issues before they escalate, ensuring uptime and reliability. Providers ensure that security measures are up to date, reducing the risk of cyber threats with regular audits, patch management, and updated security protocols to safeguard business data. Also, by outsourcing IT tasks, businesses can focus on their core skills and strategic objectives rather than getting bogged down by computer issues.Cost-Efficiency: Outsourcing IT operations can reduce the need to hire in-house staff, leading to lower labor costs and overhead, yet are just as reliable. As businesses grow, their IT needs change. Managed IT services can quickly scale to meet these growing demands without the challenges of hiring and training additional personnel. Additionally, a fixed monthly fee covers most services, allowing businesses to avoid unexpected expenses. With proactive system monitoring and maintenance, MSPs help you remain compliant while reducing downtime and outages and making your business efficient.Expertise and Experience: Managed IT service providers typically have a wide range of knowledge that may be hard to replicate with an in-house team. This ensures that businesses have access to specialists when needed. Also, MSPs often have established relationships with technology vendors, which can lead to faster resolution times and potential discounts. Managed IT services often include backup solutions and disaster recovery plans, ensuring business continuity in the face of unforeseen incidents. With expert advice and guidance, you can gain peace of mind knowing that your MSP has your data backups and security handled.By leveraging managed IT services, businesses can enjoy these benefits and more, often leading to enhanced productivity and reduced risks while saving significant costs. You don’t have to be tech-savvy or know all the ins/outs of the IT world; MRPs do it for you! CPS has almost 30 years of experience in the industry, so you know we’ve got your back! We get to know your business like our own so we can run your IT properly. Contact us for a free consultation and see how we can help you. ____________Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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Redefining Efficiency: The Benefits of a Custom Database System

Businesses and organizations often find themselves relying heavily on spreadsheets for their data management needs. Google Sheets and Microsoft Excel have served as staples in data storage, analysis, and reporting. But is it time to break free from these traditional methods and move towards programming a custom database system? The answer might be a resounding “yes,” and here’s why.

Scalability

As your business grows, so does the data you need to manage. Spreadsheets like Google Sheets and Excel are not built to handle massive datasets. With a custom database, you can plan your architecture according to your growth rate, ensuring that your system is equipped to handle future needs efficiently.

Data Integrity

Spreadsheets are prone to errors. One wrong formula or accidental keystroke can result in inaccurate data, with the error propagating across multiple sheets or even files. Databases, especially those that are ACID-compliant (Atomicity, Consistency, Isolation, Durability), ensure that your data stays reliable and accurate.

Security

Excel and Google Sheets offer basic security features, such as password protection and restricted sharing. However, these are no match for the robust security measures that can be implemented in a custom database, including data encryption, strict user roles, and advanced authentication methods.

Flexibility and Customization

A spreadsheet has a one-size-fits-all approach, which might not cater to your unique business requirements. A custom database system can be designed with your specific needs in mind, offering the flexibility that off-the-shelf software often can’t.

Complex Queries and Reports

If your data analysis requires more than basic filtering and sorting, spreadsheets will soon become a bottleneck. Custom databases enable you to perform complex queries with multiple joins, aggregations, and conditions. This feature is critical for producing comprehensive reports that can help in strategic decision-making.

Real-time Data Access

Modern database systems can support real-time data access and manipulation by multiple users. With spreadsheets, there’s often a need to lock files for editing, or risk running into version conflicts. Databases are designed for simultaneous use, making real-time collaboration easier and more effective.

Integration Capabilities

Custom databases can be integrated with other business systems like CRM, ERP, or custom APIs. This is something spreadsheets struggle with. Seamless integration means less manual data entry, thereby reducing errors and saving time.

Cost-Effectiveness

While the initial investment in creating a custom database might seem steep, it will save you precious time and money in the long run. Maintaining spreadsheets, managing errors, and dealing with data loss or corruption can be more costly than the initial investment in a robust, custom database.

Spreadsheets are great tools, but they have their limitations when managing large datasets, ensuring data integrity, and facilitating complex queries and reports. A custom database system addresses these challenges and offers benefits that can boost your business. While some may face sticker shock from the up-front cost, the long-term returns in terms of efficiency, reliability, and scalability make it a worthy consideration.

Is your organization at a stage where you’re starting to feel the limitations of spreadsheet software? It might be time to make a leap to a custom database system. Contact Creative Programs and Systems to schedule a consultation.

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

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Enhance Your Business with Digital Marketing

Digital marketing is essential to boost your brand and increase leads and sales. Online marketing consists of Pay-Per-Click (PPC) ads, social media posting, email marketing, and organic Search Engine Optimization (SEO). Embedded in all this includes optimized code with rich keywords and content for search engines to find the data they’re looking for, along with engaging design work.

The umbrella of services that fall under digital marketing is overwhelming for most businesses to do on their own properly. That’s why you’ll find so many companies specializing in the field. The problem is some often forget about reviewing, scrutinizing, tweaking, and making the necessary adjustments to optimize your online presence. This is done through a process called web analysis; without it, you may just be throwing your money out the window. 

Digital Marketing Strategies

Email Advertising

One of the best ways to market your business is by emailing customers and subscribers about your latest happenings. This low-cost, high-return-on-investment advertising method informs viewers about upcoming sales, promotions, and more. Also, it’s easy to determine who clicked to open the email, what links they searched, and if a purchase resulted. Setting up automatic emails welcoming new customers and announcing quarterly discounts or reminders for an abandoned cart are good ideas too!    

Paid Online Advertising

To boost your online presence and get on top of search results, paid ads are the fastest way to make that happen. When you advertise on either Google or Microsoft Bing, you pay when someone clicks on your ad, or you can pay per impression of your ad. Pricing is based on budgets, competition, and how well your webpage relates to the advertisement and keywords. It’s ideal for strategizing and using search terms and key phrases with high search volume and a low cost per click. Keep in mind, if you’re in a saturated market, such as the mortgage industry, you’ll have to spend more money to keep up with the other top competitors’ listings.

Social Media Marketing

Regularly posting to your social media platforms, such asFacebook, Instagram, Twitter (recently rebranded as “X”), LinkedIn, etc., are easy ways to stay “alive” virtually. You can target specific groups and locations with paid ads or post for free and enhance with paid boosts. A big factor in social media is to get more followers, fans, and likes to expand your reach. The greater your following, the greater your potential to generate more leads, thus sales. 

Search Engine Optimization

Content is king, along with proper coding and utilizing best practices to maximize your digital presence organically. Search Engine Optimization (SEO) is an evolving strategy that requires some knowledge, dedication, and patience. Aged and secured websites will gain authority in organic rankings, and more so with strong, relevant descriptive content. It’s important to accurately use and assign keywords within titles and descriptions for Google and Microsoft Bing searches to scan and find your related content for viewers to read.

Advertise via Blogging

Blogging for your business functions like social media marketing; instead of posting graphics and reels, you publish articles with descriptive content such as this. It’s another method to keep your online presence active while sharing tips, resources, and such with viewers. When properly listed, using meta descriptions, titles, etc., blogging can help improve your rankings on search platforms. It’s another avenue to generate good content about your business or industry – and attract more followers and potential customers. 

Using Web Analytics to Measure Online Marketing Success 

Digital marketing is incredibly beneficial for small and medium-sized companies that wish to engage with their audience, reduce costs, and build consumer trust. With online marketing, businesses can suggest users to “shop,” “learn more,” “call now,” and more. Digital campaigns are more thorough than traditional marketing, thanks to modern technology.

By examining your analytical web data, we can learn how visitors behave while viewing your ads, newsletter, and website – something you can’t really gauge from television or radio ads. With proper tracking established within the code, online advertising gives us measurable information to determine the success of the particular strategy used. We can discover where your viewers are located, the device they visited your website from, how long they spent on it, how visitors found it, and the keywords they used to get there. Additionally, we know how many people see your ad, how many times it was displayed, and how many conversions it made.

Continuous monitoring of your website traffic and online advertisements allows us to make calculated decisions to manage and improve your rankings, user site sessions, and ROI (return on investment.) Digital marketing is an evolving practice that takes skill, organization, and time. What works for one business probably won’t work for another. Each company deserves its own unique marketing plan, and they should all start with an audit to learn the ins and outs of the current strategy and what’s been attempted before.

If you want to grow your online presence and increase sales, contact the Creative Programs and Systems experts today! We offer free, no-obligation consultations. 

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

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IT Health Directly Linked to Long-Term Business Success

Technological challenges can be hefty in terms of cost and business impact. Information Technology (IT) concerns can affect security, continuity, and overall productivity despite the overall company size. Businesses must consider IT an essential aspect of their overall health.

Especially in today’s age, where the United States government is warning businesses to prepare themselves against hackers amid spyware, ransomware, viruses, etc., it is crucial to ensure companies have strong IT resources for use. IT challenges can impact business success and should be considered an indispensable part of their sustainability. 

Downtime
Network downtime costs American businesses roughly $26.5 billion in lost revenue, with small- to medium-sized companies losing an average of $42,000 per hour. Some studies estimate that lost revenue was closer to $5,600 per minute. The average business downtime is roughly 87 hours a year in total. 

Equipment
Aging equipment and unpatched devices are especially susceptible to crashes, cyberattacks, and much more. Hackers focus on finding value (financial information) rather than targeting specific corporations.  

Education
Teaching employees about cybersecurity and their role in establishing a safe, secure IT environment is crucial for success. If employees are serious about private information and securely use technology, the chances of breaches are drastically minimized. 

Proactivity
Ideally, rather than being proactive, businesses should focus on continuity planning, which ensures critical business functions are prepared to recover from potential down time. Roughly 40- to 60 percent of businesses that were unprepared for disasters never reopen. 

Solutions
To form a solid IT plan, focus on resources available. If your team is unable to handle the load in-house, outsource the networking, anti-virus, troubleshooting, password management, server setup, backups, etc., with a reliable vendor such as Creative Programs and Systems!

Creative Programs and Systems (CPS) provides IT services for small and large businesses in all industries. We specialize in boosting productivity, streamlining business practices, and much more. Contact us today to set up a consultation with our IT specialists. 

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

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Five Strategies for Boosting Product Awareness

Connecting with customers is key whether you own or operate an e-commerce or brick-and-mortar storefront. Getting your name out and announcing a new product can be challenging without a proper following. While gaining traction may be tricky, it isn’t impossible. Read on to learn some essential strategies for boosting your business and building product awareness. 

E-Mail Marketing
Newsletters are a great way to announce product changes, specials, and more. Your most loyal customers will likely be interested in hearing up-to-date news. Plus, it’s an easy and inexpensive way to stay relevant and top-of-mind with clients. 

Giveaways and Prizes
Generating buzz around new or best-selling products can really flourish by launching giveaways. Not only do prizes keep repeat customers engaged, but they are also a great way for new clients to swallow your hook, so to speak. 

Professional Media
Great photos or videos can make or break a product. With captivating visuals, brand awareness can gain traction. To showcase your items, choose high-resolution, bright, non-distracting photos or videos that clearly give you an idea of what you are offering.  

Story Time
Many customers genuinely want to connect with their favorite brands, and stories are one of the best ways to humanize your business. Leveling with clients in a real way ensures you pique their interest and keep them coming back for more.

Partnerships and Collaborations
When social media users are already loyal to one product, they tend to follow the parent company. When the business teams up with other like-minded companies, consumers trust that connection, which creates an immense – and swift – amount of engagement. 

Are you looking to boost your business? Contact the digital marketing experts at Creative Programs and Systems today.

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

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Google Introduces Experimental AI-Powered Bard 

Google recently opened access to Bard, an experimental generative AI to bring experiences to individuals, companies, and neighborhoods. Google touts Bard as a way to improve productivity, satisfy curiosity, and bring ideas to the forefront. Bard can help people reach goals, explain quantum physics, or summarize articles. 

Research Large Language Models (LLMs) can learn from a wide range of data to output information. Bard, an LLM, uses Google as a database to predict responses to questions. Creativity is factored in to make it less predictable and stale. LLMs are known to give momentum to human efficiency, imagination, and curiosity. 

Bard will offer several options of responses at first to get a good feel for the user’s starting point. It helps the user to discover more relevant search results based on their query. 

Bard’s rival is a Microsoft-backed OpenAI called ChatGPT, which one study has found to “Outperform physicians in high-quality, empathetic answers to patient questions.” 

ChatGPT has even been studied for use in neurosurgery, based on medical and surgical implementation, clinical decision-making, and administrative assistance. 

Though Google’s Bard is a fresh addition to the LLM realm, some privacy concerns have caused countries such as Italy to ban the app, subsequently lifting the ban later. Apprehension for LLMs is rooted in their ability to create fake news articles or untrue social media posts. 

Bard is savvy in various genres, from music to organic chemistry, and beyond. The usefulness of LLMs is practically endless. Used properly, Bard is a valuable means to gain knowledge and understanding for humans across the planet. 

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

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Transformative Tech Trends

Another year has begun, which means there are inevitably new technological trends slated to release throughout time. This year, tech is trending at an exponential pace. Keep an eye on the developments below and watch them grow throughout 2023. 

Artificial Intelligence (AI)
AI is everywhere, and it will advance even more in 2023. Between software, services, chips, and more, AI will be present in operational efficiencies, adaptive processes, higher performance, and stronger security. The implementation of AI has skyrocketed during the pandemic, especially since they aid in adaptivity and resilience. AI is only expected to grow throughout 2023, embracing effortless drag-and-drop interfaces, meaning no code will be necessary. In the early days of computers, users needed to understand DOS to interact with the machine, but now, everyone uses computers without understanding the technical jargon and background programming. Similarly, AI will soon become more user-friendly and functional without coding knowledge. 

Quantum Computing
Remember these words: quantum computing. They might seem inconspicuous today, but this technology which uses subatomic particles to form novel processing pathways and information storage is the future of computing. Even the best processors today cannot compete with quantum computers’ ability to solve complex problems swiftly. With government and industry investments poised for growth, hardware and software looks to be progressing upward. 

Cybersecurity
A huge aspect of technology in 2023 will be establishing trust between applications and end-users. Various ways exist to establish secure access depending on the program or instance. This year, a shift in managing trust will enable security mechanisms to function properly. With trust comes a huge responsibility of protecting vital information, so safety must be heightened to accommodate.  

Broadband
High-speed wireless broadband is adapting at lightning speed, with the ability to power augmented reality, whole-home video distribution, telemedicine, gaming, and more. Wi-fi 6E and 7 will use the 6 GHz band, complementing the emerging global 10G. 

Clouds
Cloud infrastructure is already a large part of today’s technology, but in 2023 it is expected to expand even more. Industries such as banking, healthcare, and manufacturing are shifting toward a responsive platform backed by precise options for their specific industry. With an even greater level of adaptability, functionality, and innovation, cloud-based data is edging its way to the top for many businesses. 

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

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Landmark Lawsuit Could Force Google to Divest Ads

A lawsuit filed by the United States Justice Department targets Alphabet’s Google and its monopoly in the advertising space. If the case succeeds, rivals of Google Ads, such as Apple, Meta, Microsoft, and Amazon could find an advantage. However, advertisers would have an uncertain future in this scenario.

The Justice Department demanded in the complaint that Google divest its Ad Manager, a suite of tools that allows websites to distribute ads and find customers based on their interests, gender, location, and more.

Apple has been swiftly increasing its emerging advertising sector, endorsing its privacy features, and could be a budding contender if Google Ads loses its stronghold. Since Apple’s data is compiled through phone ownership, its Safari web browser, and the dispersal of applications through its app store, it will have the ability to swiftly diversify its focus into the ad realm.

If the lawsuit filed by the Justice Department succeeds, advertisers and publishers will both experience more leverage with multiple options and an entirely new roster of players. With that comes more competition, as the space will open up to many others.

Google’s advertising competitors are constantly developing new products for publishers (news websites) and advertisers buying those ads. If Google is forced to divest, competitors such as Microsoft’s Xandr will have an edge, as they will continue to work with both sides.

The gains will also come financially for publishers, as they will have more options, inevitably driving down the overall cost in the sector. As more competition emerges, Google Ads will predictably become less effective.

This is not the first time the government has filed lawsuits against dominant companies in an effort to break up monopolies. In 1974, a lawsuit broke up AT&T, which resulted in many advancements and innovations in the telephone industry. In 1998, the Justice Department filed a suit against Microsoft aimed at reining in the company by prohibiting them from extending its dominant operating system to the internet browser. Ironically, the Justice Department and Microsoft settlement paved the way for other internet innovators such as Google.

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/