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Digital Marketing Trends Not to Be Ignored In 2019

Marketing trends have changed more in the last 5 years than any other prior period of time and don’t show any signs of letting up anytime soon.  No longer can marketers rely solely on a campaign of generic paid advertisement or perform basic website optimization; in 2019 the digital marketing landscape has expanded to encompass detailed SEO, Social Media Integration, Content Marketing, detailed Paid Advertising, and more.  No longer can we dismiss the reality of artificial intelligence; it is an important part of the future of advertising online.  In this installment on the future of digital marketing, we will discuss key trends you will want to implement into your strategic plans.

Search Engine Optimization A/B Split Testing

One of the most important trends you will want to implement is the use of A/B split testing.  This allows you to isolate variables that increase traffic volumes to your website in an effort to target your approach to changes in website content.  Different online tools can be utilized to point out areas of potential, examples where page impressions are high but the CTR is low, to improve in order to increase clicks and traffic. 

Artificial Intelligence

It is estimated that by the year 2020, AI technology will penetrate almost every new software products and services.  AI is effective in analyzing different consumer behaviors and search patterns.  Data is pulled from various social media platforms, blog posts, and such in a manner that helps companies understand how customers are finding their products and services. 

Programmatic Advertising

This type of advertising allows AI to automate the buying of ad products in order to target more specific audiences.  Real-time bidding opportunities, as with most all real-time strategies, allow more efficient, quicker use of data relating in higher conversions and lower costs to acquire them.

Chatbots

Chatbots are computer programs that are designed to simulate conversations with human users via the internet, text, or phone.  This would allow your company to be in constant contact with customers, no matter what time or day it is.  Chatbots allow for 24/7 responsiveness. 

Personalization

In order to stand out above your competitors it is crucial that you personalize your marketing approach including content, emails, products, services, and more. Generic ads are annoying whereas personalized ads are appealing.  When emails are sent based on personal behaviors they are at least 3 times more effective in boosting sales than mass e-mail blasts.

Video Marketing

Another important trend to prepare for has to do with video marketing which doesn’t just involve YouTube.  It is proven that video marketing on social media platforms like Facebook, Instagram, and LinkedIn causes higher engagement with a wider audience. 

Influencer Marketing

Influencers are well-known celebrities from Instagram and YouTube with a large number of followers. Similar to word of mouth promotion, we are more likely to take recommendations from people we trust. Influencer marketing has been proven to be more effective than corporate advertising. 

Micro-Moments

These are the times when we turn to devices like smartphones to take immediate action.  Moments where we want information right away and do not what to wait for it.  Marketers need to take advantage of the moments when people are searching for products, services, or information.

Digital marketing, just like SEO, is ever changing.  No two strategies are the same and therefor there isn’t a one size fits all approach that can be taken when providing comprehensive digital marketing strategies for clients.  It is important to keep an eye out and be observant to up and coming trends that are occurring around you. 

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.



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The Era Of Digital Marketing

There is no denying that the constant change in technology has largely impacted how marketing for businesses continues to grow and change as well. This new era is now controlled mainly by digital marketing to allow a business to grow and thrive in today’s world. In the article, it discusses that working with AI software (Artificial intelligence), using automation, big data analytics, and personalization as tools for digital marketing campaigns for the best success. Even more importantly, these tools need to be applied to your business in ways that work best for your company. Knowing the latest trends will not benefit a marketing team without acting to target the right audience. Another key element to digital marketing is continued analysis with constant adjustments to improve your marketing strategy. Technology is a wonderful tool that if used properly, can increase your audience and efficiently save more time in ways that were never possible before. If digital marketing is something your company is lacking, CPS has a team of professionals that are ready to get started on a plan for your company.

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Digital Marketing Provided By Professionals

No matter the size of your business whether your company is a multimillion-dollar empire or a smaller mom and pop shop in your local area an important question to answer for your business is how you plan to handle your digital marketing needs. Digital marketing has to do with all online related marketing tools such as social media, reputation management, email/video marketing, SEO, and more. People are constantly connected to the web through tablets, PCs, and phones every moment of the day making digital marketing ever more important.  Marketing in today’s world is much different than it was 20 years ago or even 10 years ago for that matter. One big problem business’s run into is they lack the time and knowledge to run their own digital marketing system. There are several reasons to outsource this service as seen in, “3 Reasons You Should Outsource Your Digital Marketing”. Ultimately by allowing a professional in the digital marketing field to focus on the marketing needs of your company it will in turn allow you the ability to focus more intently on running your actual business.

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Digital Marketing Seen Through the Eyes Of Each Generation

The year 2019 has continued to change many aspects of the digital world, one large category being media advertising. Traditional methods have rapidly declined and new research has shown that 54.2% of the U.S is now focusing on digital marketing. No matter your type of business or industry, a digital presence is an absolute must in order to stay active in your target audience’s eyes. The article, “Generational digital marketing” provides guidelines to follow for ages seven to 91. This information is beneficial to any business when looking at creative ways to reach each category of people you’re looking to target in your business.  If looking for new and fresh ideas for your own business through digital marketing, contact Creative Program and Systems to meet with our specialist who understand exactly how to reach your marketing goals.

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2019 is Seeing an Increase in Cyber Threats from Malware

The most dangerous aspect of malware is knowing that everyday more and more variations are created, and that the anti-virus software protection doesn’t yet know how to recognize and defend against is.  In 2018, CPS saw many companies seized by computer hackers and the ransomware known as Cryptolocker.  Without proper data backups and procedures in place for security breaches, companies are at a standstill when computers and data can no longer be accessed.  Both residential and commercial IT users should know the warning signs of a computer virus and that their systems has been infected as well as what computer viruses are currently being seen.

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Traditional Marketing Methods Don’t Translate into the Digital Era – CPS Can Help!

Can you even remember what it was like not to have access to the internet everywhere you went?  It is hard to imagine there is anyone out there that is not using the internet.  The number of internet users rises on a daily basis which has led to a change in the way consumer shop which means that the way businesses conduct business must also change.  Offline marketing is not nearly as effective as it once was.  Because we use marketing to connect with people when they are ready to buy, where they are ready to buy it is important that companies expand their reach into the digital world.

There is not really any way to compare print marketing with digital marketing.  They are two very different beasts however; in theory they have the same objective – to promote your products or services.  They just have very different methods of achieving this end result. 

Digital marketing is all encompassing.  It includes all marketing efforts on electronic devices and the internet.  It allows businesses to use digital channels like Google & Bing (search engines), Facebook & Twitter (social media), Email, YouTube, PPC, and other websites to connect with users. 

In order for digital marketing to be effective, a campaign must support the goals of the customer.  Connecting with users where they are and when they are ready to purchase online requires a spectrum of tactics and it is up to business owners to decide how each method can be used to market their company. 

Examples of Digital Marketing

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click
  • Email Marketing
  • Affiliate Marketing
  • Marketing Automation
  • Online Public Relations

Search Engine Optimization (SEO)

SEO is the process that is followed when optimizing your website in order to land on the top of the first page of a search engine.  The first organic positions have proven to receive more traffic than websites that are placed on the second+ SERP.

SEO can be done on a website pages, off of websites, and on the backend of websites. 

On page SEO involves content creation, the text which users will reach when opening a page of your website.  Keyword research is performed to ensure your content is made up of search terms users are entering to find you.  Higher placement on search engines occurs when your website provides the solution to the users need.

Off page SEO involves the creation of inbound links. This is what gives your website authority.  The number of links back to your site from outside sources shows search engines that you have clout, which increases rankings for the search terms you care about. 

The last aspect is technical SEO.  Every website has a backend.  There are a number of platforms developers can use to create your website.  Here at CPS we use custom coded backends which means that our developers hand code each aspect of your website unlike template platforms like WordPress that use plugins.  This allows us to better focus on the technical aspects of SEO including: image sizing, structured data markup, CSS file optimization (all 3 increase the speed at which your website loads) and Meta tags (which helps with optimization).  

All three – On Page, Off Page and Technical search engine optimization are used in Google’s algorithm for placement in their SERP.

Content Marketing

Through the creation of and dispersing of different types of content assets business are able to increase brand awareness, boost traffic, and generate new leads, all of which should lead to more customers. There are several channels to create content marketing including:

  1. Blog Creation and Regular Posting
  2. Ebooks, Whitepapers, and Case Studies
  3. Infographics

Social Media Marketing

Through the use of regular updates using social media companies can increase brand awareness, boost traffic, and generate new leads, all of which should lead to more customers.  There are a number of different social media outlets that companies can use that all attract users in a slightly different way.  I am sure all of you by now have heard of Facebook however there are a number of other SM products including: Twitter, Linkedin, Instagram, and Pinterest.

Paid Search & Display Advertising (Pay Per Click, PPC)

PPC is a popular method of advertising your website that involves publishing ads targeted to researched keywords.  When the ad is clicked, and a user enters your website you are then charged a nominal fee. Pay per click through Google Ads is the most common PPC.  Advertising ads are placed within Google search and display networks which includes Google SERP and YouTube.  Placement is determined by your budget, keywords QS, targeted ads, and competition.  Other Pay Per Click channels include Facebook, Twitter, & Linkedin.

Affiliate Marketing

Performance-based advertising includes when you receive commission for promoting someone else’s product or service on your website.  This includes video ad hosting using YouTube Partner Program and posts of affiliate links on your SM accounts. 

Marketing Automation

This type of marketing uses software to provide basic operations without users entering information uniquely.  Software enters repetitive information for users so that they do not have to do it manually in several different locations.  These scheduled automatic postings can be done in several previously mentioned areas of marketing including:

  • Newsletters
  • Social Media Posts
  • Emails
  • Lead-Nurturing Exchanges
  • Tracking and Reporting.

Email Marketing

Email is a common method that all companies use in communication with prospective, new, and current clients.   Emails can be sent often or infrequently.  Emails keep your company in constant contact with people that have previously expressed interest in your business.  If you are looking for an inexpensive way to promote an event or upcoming sale an email marketing campaign is a terrific marketing tool to use.  There are many types of emails that can be sent including:

  • Newsletters
  • Updated Blog Posts
  • A Follow Up to Website Visitors
  • Loyalty Program Member Emails
  • Customer Nurturing Emails Such as Recipes or Tips

Online Public Relations (PR)

Public relations online is similar to that of PR in the “real” world.  It gives business the opportunity to earn coverage through different digital mediums.  Traditional PR might include volunteering at a local food bank that a news outlet is covering.  You are giving to the community and in return your good will is publicized.  Online PR is similar, the channels commonly used include:

  • Social Media – Talking to journalists on different social media platforms allows you to form relationships and grows your media opportunities
  • Online Reviews – Engaging with customers that leave both positive and negative reviews allows you to add a human element to your brand and protect your company’s reputation.
  • Replies to Comments – Just as you respond to online reviews, responding to comments left on Blog posts, social media content, and other types of website materials gives you an outlet to engage with and produce conversation that centers around your company website.

Long gone are the days of approaching marketing as a one size fits all process.  In the digital age that currently exists it is important to meet users where they are and show them how your products and services meet their needs.  Everyone has a different approach when using the internet which is why digital marketing is key to ensuring that you are reaching customers where they are and when they are ready to act.  By creating a digital marketing strategy that encompasses a variety of means you are sure to reach a wide variety of users with your digital message.

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.

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What’s the Difference Between Computer Viruses and Malware?

Often the terms malware and computer virus are used interchangeably however they are in fact not the same.  A computer virus is just one type of malware that a computer can become infected with.  It is a commonly used term to describe an infection within a computer system.  The term malware is a broader term and refers to any and all malicious software that infects a computer, including a computer virus.  Two common types of malware that users are familiar with are spyware and adware.  It is crucial that users install protection software to fight off new malware as it occurs. 

Malware infections are infecting computer systems and mobile devices at growing rate.  Malware is a software program that has been created to cause damage and spread infection from a host system to systems the host comes in “contact” with.  Including computer viruses, malware includes various types of software including trojan horses, worms, adware, and spyware.  The most aggressive malware, known as ransomware, works to gain financially from computer users. 

Viruses:  As previously stated, a computer virus is one type of malware on its own.  A virus is infectious software code that is used to infect a host system and spreads when it runs.  Computer viruses are most often spread when software is shared between computers.  It is similar to a parasite in that the virus “feeds” off the host computer and spreads from the host.  Once the host shares the virus it then continues to spread to systems that it is shared with.   A lot of users with viruses end up with them due to receiving and opening an email that has a virus infection. The more the email is shared, the more systems ultimately become infected.

Adware: Infected software that comes through in the form of advertisements is known as adware.  This type of malware that provides advertisements in order to bring in revenue for the source.  The infected ad is shown to the computer user and when the ad is installed the system is infected.  Adware software is coded in a manner that it uses the sites that users often visit to create related ads.  Although all adware does not have the intent to harmful it becomes a problem because it slows down computer function and can be quite aggravating. 

Spyware: Software that spies on your online activity and tracks where you go on the internet in order to gather information on the user is known as spyware.  Users do not consent to the tracking and often do not know it is running.  Spyware is a difficult type of malware to detect.  Employers may install spyware programs to monitor the online activity of users.  Employer installed spyware software will not spread.

Worms:  A worm is a malware type that duplicates itself and annihilates the information and files that are saved on the pc including the operating and data files.

Trojan: Trojans are a virus that has been created in a manner that builds user trust by making them think they are about to tun a safe program.  They are designed to steal information and then take over the files within the computer system.  In larger commercial settings, Trojans can make network resources unavailable to users when they try to reach it.

Ransomware: The most malicious type of malware is known as ransomware.  Users are unable to access the system until they have paid a fee.  Often times a pop-up shows on the computer screen which states the user has been locked out.  It will state that a ransom fee needs to be paid in order to remove any restrictions that have been placed on the system.  Cryptolocker is the most well-known type of ransomware today. 

If you believe that your personal computer, server, or network workstation has become infected with malware it is critical that the system is shut down and immediately scanned by software that is specifically designed to locate and remove infections.  The professional IT specialists at Creative Programs and Systems can perform these scans via remote desktop, in person at your location, or on-site in our Brighton, MI location. 

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.



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Top 5 Benefits of IT Consulting

As businesses move their operations online, the important of quality IT consulting services has become essential to operating companies of all sizes.  Many times, companies, especially small scaled business, cannot manage full time, in-house IT department and must rely on an external team that specializes in IT affairs from time to time.

It’s often too costly and resource intensive for companies to devout an entire division of their company to managing their IT services.  Therefore, it is crucial, to beat competitive forces within the market and avail top-notch IT services for uninterrupted growth of your business, it is important to hire a trustworthy team of IT consulting professionals.

Below we have highlighted the top five reasons for hiring IT consultants to service your company’s IT needs.

Provides Money Savings:

When companies hire IT consultant they are often able to save money on overhead costs as well as taxes.  IT experts can also help you save money and time that can be utilized in other aspects of growth within the business.  It is important to plan for IT services within your business to ensure that you are getting the right support to solve all your technical issues while providing insight to help with the growth of their company.

Expert Guidance:

Hiring an IT consulting company for your business means making a connection with a team of experts that can understand common business problem, requirements, and solutions. People working in the IT field can help you to benefit from the latest technologies and most effective strategies. It is the best way to avoid threats within the technology industry and move ahead with the trends to ensure the utmost growth for your business.

Boost Business Productivity:

The latest IT technologies can help you to find ways to improve business productivity. An experienced IT consulting team will help you to use innovative strategies to improve collaboration, communication, and knowledge sharing abilities so that employees can take innovative decisions. The connectivity between employer, employee, and client can be improved via email communications, mobile platforms, broadband connectivity, central databases and advanced file servers.

Focusing on Core Business Developments:

When non-IT professionals are inundated with IT problems on the premises, it causes a waste of time and resources. Instead, these professionals need to focus on their core area of interest so that they can ensure more growth opportunities with their creative ideas not IT issues that they have no idea how to handle. When you have an external dedicated team for handling all IT issues, your internal staff can find more time to work for revenue generation process and it can naturally bring more benefits to your business.

Reduce Downtime:

No one can tolerate downtime for business but when a typical IT issue is not solved on time, it can make your business unavailable to your clients and they will find it annoying. It is important to make efforts to maximize uptime of your business and one way to do this is to hire professional IT consulting services. They provide 24×7 IT support services so that your business can always stay ahead in the competition.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com/computerconsulting.  To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.

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A Mobile CRM Benefits Your Business

The term CRM, Customer Relationship Management, is a newly coined term used to describe a system that allows companies to access and manage key elements of their business.  A mobile CRM is one that delivers the experience to users of smartphones, tablets, and other mobile internet-enabled devices.  Right away you can see the benefits a mobile CRM would have in the growth and development of any business big or small.  A custom CRM system, designed specifically for your business, employees and customers, will take you to the next level.

Let’s face the facts; we are not a generation filled with patience.  No longer is using a desktop to gain information good enough for us, we want information at the touch of a button anytime we want it.  Mobile device use went from .7% in 2009 to just under 53% in 2017, with numbers that will only continue to grow. Your business must have software to match.  Users of mobile CRM systems are able to access important business data no matter when they want it or where they are. 

Mobile CRM systems are important to employees as they are no longer tied to a desk to work.  Employees are literally able to work no matter where they are when using a mobile CRM.  They can access vital information when meeting with prospects, allowing immediate decision to be made.  We all know how important an immediate decision is when closing a deal.  Custom CRM systems allow this to occur. 

Jobs that were once considered “office jobs” where employees physical presence was thought to be required have since gone remote because of systems such as a CRM, leading to higher overall productivity.  With access via mobile technology, employers actually gain higher results from their employees. A recent study boosts that most mobile employees work an extra 240 hours annually. 

Mobile smart devices give employees a freedom that is not experienced when tied to a desk.  Employees and employers alike benefit from having access whether they are in the same building or half way across the world.  Tying a workforce together with real-time, shared information allows data to be shared regardless of software compatibility, which leads to a more collective work atmosphere.

If you have questions on how a CRM platform can help you grow your company and improve the efficiency of your workforce, it is important to schedule an appointment today with a developer who is versed in both iPhone and Android app development.  They can assist in developing the right CRM system that will continue to develop and adapt to your ever growing company climate and personalized needs.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

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Software Development For iPhones and Android Using Cordova

One of the greatest challenges of a software development company working with iPhone and Android apps is time to develop on both platforms. While native programming these devices has its positives, rapid deployment of software is crucial in maintaining a profitable business model.  Using Cordova (PhoneGap) to achieve this, we have realized 200-300% reductions in time to market. Several of our apps run on Cordova and are available in the Apple Store, Google Play and Amazon.

Cordova allows you to keep one set of source code for both platforms, utilizing HTML and JavaScript.  This means you can simply develop your software one time for both devices and deploy.  Cordova comes with a breath of plugins from camera management, screen rotation, keyboard pop up, uploading file and more.  You install Cordova, add required plug-ins and develop.

Cordova is available here http://cordova.apache.org/

If you really want to speed up design time, you can actually develop your phone or tablet app on a website, using Chrome, FireFox or Edge.  Utilizing the CSS and HTML power of real time editing, you will see many apps can be produced in 1-2 days.  This allows for greater profit margins, less stress, and an ease on deadlines.

We have developed a technique to do just that.  By using the code below, you will disable Cordova (PhoneGap) in the browser view.  Then you upload the www project files to a website you have control of and can edit it right there.

var isApp = document.URL.indexOf( ‘http://’ ) === -1 && document.URL.indexOf( ‘https://’ ) === -1;

if(isApp){

                loadScript(‘cordova.js’, function(){  })

}

This code works by checking the URL of the device.  When running in app mode (on a device) the system does not use http protocol.  When in the browser we do.  This code simply checks to see if we are on a browser or not, then includes the cordova.js file.

This will allow you to program your app without the errors in the console on a website.  To continue to speed up development, we utilize jQuery.  If you are not familiar with jQuery, it’s a library of incredible useful shortcuts and tools for JavaScript.

jQuery may be downloaded here http://jquery.com/.

I highly suggest you rip out much of the default code that comes as a new project in Cordova.  The only thing you really need to include is the cordova.js file.  Using simple document ready function for the JavaScript replaces the cumbersome device ready code provided in the project.  Using jQuery $(document).ready() will fire when the page is loaded.

Using a combination of the process above, one should be able to rapidly deploy apps for home or business use, in a stable and reliable environment.  One of our big concerns when we first started this process was how Apple would react to an app not “natively” programmed in XCode.  The team at Apple will not reject your code because you used Cordova.  We have multiple apps in the Apple Store programmed using Cordova.  Give it a try, you will not be disappointed.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.