When thinking of future technology, Artificial Intelligence (AI) is one that we believe is coming soon. Wrong, AI technology is already here, and it is already changing how many businesses perform and this is now including the digital marketing industry as well. AI-based tools are designed to optimize campaign planning, predictive analysis, automation services, and other decision making. These tools can be very helpful and can increase productivity while reducing time spent researching what AI- based tools can provide. In the article, is further discusses how AI technology is impacting digital marketing and how to utilize their platforms to start using AI tools for your own business needs. Digital marketing is rapidly changing, and it is important to stay up to date with new strategies to implement for your business to continue to thrive and grow.
