Website owners and admins are being strongly urged to update to the latest version of Jetpack 7.9.1 for security risks that have been an open vulnerability since the older version of Jetpack 5.1. Some people may be wondering what Jetpack plugin is or what is it used for. It is a widely used WordPress plugin for websites to provide free security with features to optimize a website’s performance, create site backups, and run preventative scans for infections as needed. To read more information about Jetpack and the effects of this vulnerability, more can be read in this article. Although this new information can sound very alarming, many users that were currently using an outdated version of Jetpack have already been automatically updated to the most recent update but it is always important to manually check your website and make sure that this update has been applied to your specific account as well.
Marketing Your Business Through Social Media
It is very important for a business to choose proper marketing strategies to invest in their company to be successful. One of the most useful and cost-effective marketing tools inside of digital marketing a small business can use to reach their target audience is through social media. What makes social media so powerful for marketing? It has been studied that over 97% of businesses are using it to reach their audiences, below are several reasons why.
Your Customers and Competition Are on Social Media
One main reason for small businesses to be utilizing social media for their marketing strategies is the fact that many of your customers are spending their time on these channels already. Studies have shown that 70% of the U.S population has at least 1 form of social media accounts created. With the great mass amount of people accessing these platforms, sometimes even multiple times each day, it creates a great opportunity for businesses that are wanting to reach online audiences. Not only are your potential customers using social media but so are many competitors. No matter what style of industry, or who the targeted audience is, social media can impact your business marketing. To remain competitive is important to build a presence online in social media to present your brand in a unique way to show your industry expertise and knowledge.
Social Media Marketing Is Cost-Effective
Choosing to use social media for your marketing needs will help you cut costs for advertisement without sacrificing results. Social media will cost you time that you invest in creating and posting content more than the actual dollar amount associated. Even just a simple few hours a week focused on your account can see great results. If your company decides to use social media advertising as part of your marketing strategy, depending on the goals of the campaign it can still be inexpensive to run paid ads on media such as Facebook and Twitter.
Improve Search Engine Rankings
When increasing your online appearance through social media, there is a good chance you are also, in turn, improving your search engine optimization at the same time. Search engines such as Google may use social media presence as a factor in website ranking. Brands that tend to be successful have healthy interactive social media accounts that can flag their accounts as valuable and trusting. Search engines also pay attention to behavior on social media that has content with links and social signals, such as likes, and shares associated with the posts as well. Ranking factors are in a constant change but having an updated and well-maintained social media account will typically always bring positive effects.
Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing. All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results. For more information on CPS check out our website at https://www.cpsmi.com.
Are Your Downloads Killing Your PC?
Having proper knowledge and routine maintenance for your computers will extend the life of a PC. Installing regular updates for windows or keeping your antivirus up to date are a few helpful downloads that need to be done in order to stay secure. However, there are several harmful downloads that you could be installing in the background without even being fully aware of it occurring. In the article published by fox news, some of the common downloads that can be harmful are discussed more in detail. Often, many users will try to “clean up” their own PCs by downloading freeware that promises be helpful by speeding it up, enhancing online experience, or make certain tasks more simple but unfortunately, it will typically make things a much larger mess than it was in the beginning and can install malware/ viruses and other unwanted programs that will take up hard drive space and actually slow down the PC not speed it up. In life, we typically get what we pay for and should be very conscious of what the word “Free” is really entailing. If you need a professional computer clean up or repair, the technicians at CPS are available to always be of help and offer their technical expertise. Give us a call today!