The Million Dollar Question: How Do I Get My Website on The First Page of Google?

Every business on the internet wants to know how they can get their website ranked well enough to show up on the first page of search engines, mainly Google. It really is a million-dollar question and if the answer was as simple as the question then I would be out of a job however, it is not simple and instead requires a great deal of patience, time, effort, and understanding. The good thing is you are in the right place to start the adventure of 1^st page Google rankings and we are the team of experts that can help get you there!

It is important to first understand how search engines like Google work. Many people use Google and the Internet interchangeably. This is however, incorrect. The internet is, “a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.” (https://www.dictionary.com) In real people speak, the internet is the one source where the world can connect without borders. This connection involves search engines, web sites, and more. Google is not actually the Internet and even if your site is not ranking on the first page of Google does not mean it is not showing up on the Internet. What it does mean though is that your website it lives on the internet but is not displayed as an option in Google’s search results for the exact keyword that was searched.

Google is not human, it is in fact an automated system that works 24/7/365 visiting websites throughout the internet. Google takes a glimpse of each page within the website and tucks this information into a large database where it organizes this information into usable data for later search inquiries.

In theory Google is “reading” the content on pages of your website including text, pictures, video, and audio files. This data is used to determine exactly what that page of your website is about and uses it to decide what web pages to show in searches and in what order for specific keywords and keyword phrases. In real speak, Google uses several elements to create an algorithm to establish what pages (websites) within the Internet are the most relevant to the specific phrase that is searched and displays them in order of relevance. These results are known as SERP, Search Engine Results Page; the result, the SERP is defined as the first ten website pages that are shown.

A SERP itself is broken down in a unique format. The top results are usually comprised of paid ads that come from Google Ads, formerly known as Google Adwords. The next section is filled with local businesses listings and a map laying out the locations and basic service area. After that you will find the main area where the organic listings are found. These are the top 10 webpages Google has found that are relevant to the search term(s) as described above.

Often clients are on Google but just aren’t showing on the first page results. There are several factors that play into where your site pages are ranked within Google for searches using keywords and phrases that are relevant. The goal is to rank on the first page but just because you aren’t on page one doesn’t mean that you aren’t “on Google”.

To get ranked by Google your website and pages need to be indexed. This is the case for all search engines not just Google. There are several ways that this can be done: manually through an indexing tool such as Google Search Console or automatically over time as Google is scanning the internet it will find your site. This process can take some time though so if you have a newer site it is in your best interest to have the pages of the site manually indexed. If your page is not showing up in Googles search results for a keyword or phrase you think it should be it is time to evaluate the reasons this is occurring. Remember to look as you may not be coming up on the first page results but instead on a later SERP. Both are “issues” that can be resolved.

I know what you are thinking, “Ok, my site is there on page 17 but how in the world do I get it on page 1 where it will actually be seen?” This is the million-dollar question, it is what all website owners strive for. In fact, so much that there is an entire industry that was created to do this one specific thing, RANK WEBSITES AND PAGES ON GOOGLES FIRST PAGE! As we have mentioned, there are two ways that first page Google rankings can occur: paid advertising (Google Ads) and organic listings.

In our next installment we will dive into each method of reaching Googles front page. The one thing to remember is that if it was easy everyone would be there. The process of ranking on Googles first page through either paid or organic listings is not simple or overnight. It will take time, patience, and perseverance to obtain the status you are looking for with your website. Thankfully you have found right where you need to be! The professionals at Creative Programs and Systems are here to lead the way.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more. More information can be found at https://cpsmi.com.

November 21, 2018

Basic Elements Used In Networking: What You Should Know

The term networking is used a lot in both IT and business a lot. Creating a successful IT network is crucial to the growth of a business. When people within an organization are able to share and merge information in real time an increase in efficiency naturally occurs. IT networking is a concept that many of us are familiar with but unsure of what it takes to create. A network is a system where computers, phones, peripherals, and even IT devices are connected. Some basic essential needed to create a manage this system include routers, switches, and wireless access points. These units connect the devices on your network and allow them to communicate with one another as well as outside networks such as the internet.

The Foundation: Switches

A network switch is the backbone of many networks within companies large and small. It acts very much like a controller and connect devices such as computers, printers, and servers to the network within a location. A switch creates a link of communication on your network, allowing devices to work with one another and outside networks, thus creating a system in which resources can be shared. When information is shared, in real time, across sources and available resources are shared businesses save time and money while increasing productivity.

There are two types of switches that IT professionals can install within your networking system: managed and unmanaged.

Managed Switches: A managed switch allows techs the ability to configure it for the needs of the network. Monitoring and adjustments can be made locally or remotely. This gives companies a greater control over the network’s traffic and accessibility.

Unmanaged Switches: An unmanaged switch is one that works right from the box however cannot be configured. This type of switch is most often not used in commercial IT but instead home networking equipment.

The Dispatcher: Routers

A router is used to join the devices on the network together. A router is also used to connect computers to the internet. Using a router in networking allows one single internet connection to be shared amongst users. Paying for individual internet connections for each computer within a company would be a huge expense without a beneficial increase in function performed.

As a dispatcher, a router examines the data that is sent across the network and pick a proper route for the data to voyage through the network to its final destination. A router is used to connect your business to the outside world while protecting the data from threats and deciding a priority over systems in the network.

There are a few types of routers to choose from including:

Routers with firewalls
Virtual private networks (VPN)
Internet Protocol (IP) communications system

Routers make basic networking functions possible while making networking easier and more secure.

Accessibility: Access Points

Access points are added to network to allow for connection without cables. This makes the process of bringing new equipment online simpler and allows for flexibility to mobile employees. An access point works in a similar fashion as an amplifier for the network. Routers provide bandwidth and the access point extends the bandwidth amongst many devices that are able to access the network from a near and far.

An access point is more than just a unit that extends the Wi-Fi signal. A network access point allows useful information about all of the devices on the network and provide proactivity security while serving other practical functions.

November 16, 2018

Managed IT Services: Finding A Compatible IT Provider for Your Business

As you are interviewing providers to provide your business with managed IT services it is crucial that you know what you need and exactly what services you are looking for. Below we will provide you with some tips you should keep in mind while you are interviewing companies to become your new managed IT services.

In business, no matter if you are growing or happy where you are currently at, your IT infrastructure is crucial. Many small business owners try to manage their IT services without hiring an outside source. However, as they grow, they find that their IT service needs become more than they can manage on their own. This is where companies such as Creative Programs and Systems, CPS, can help. Managed IT services leverage the use of technology to increase efficiency throughout your organization.

Managed IT providers, MSP, is a company that is an outsourced provider of set IT tasks for your business. Many MSP providers are seen as your company’s “internal” IT team as most are available to provide services to you 24/7, after business hours may be considered emergency only. A major benefit of MSP providers is that they become part of your company without the overhead and extra staff.

Important Features of Your Managed Services Provider

IT Support When You Need It – 24/7/365

One detail that many IT service contracts include is availability. Although most MSP providers offer services round the clock it is common that services provided outside of what is agreed upon as normal business hours is done at an additional premium. The point being that they are available when you need them. Catastrophes don’t always occur during “regular” business hours. It is important that even though your IT company isn’t open 24/7/365, they are available when and if you need them.

Backups and Data Recovery

It is crucial that your service provider has in place specific procedures for backups and data recovery. Most companies don’t know the benefits of an IT provider until an actual catastrophe occurs. When a data failure occurs, and you are required to restore your company information based on the backups that are in place is probably not the time to learn the company you hired is subpar.

Maintenance and Preemptive Support

Not only is the purpose of hiring an MSP about having support when a problem occurs, it is about being proactive and preventing issues before they occur. IT support providers need to be able to not only monitor the existing IT infrastructure they should also derail potential problems before they occur.

Hire an MSP Provider That Understands Your Company

Every business is unique and therefore needs special attention paid to their unique needs. Find a provider that wants to learn about your company in detail. In order to provide your business with a successful IT solution and suggest strategies to grow your company they must understand your companies wants and needs.

November 8, 2018

Outsourcing IT Services Through a Managed IT Provider

There are a number of ways in which business of all sizes receive IT support. From in house IT techs, on call IT professionals, and managed IT providers, specialists exist in a number of capacities to ensure that the IT needs of your business, no matter how large or small your company is, are met. Many companies are switching to managed it services simply because it is one less thing on their plate to manage.

In order to choose an IT infrastructure for your business it is important to evaluate your current needs and future growth. Although the services of managed IT professionals allow you to take a hands-off approach it may include more services than you actually need. In this installment we will take a look into the general overview of managed IT plans. It is important to note that different companies offer different services, so it is crucial that you find an IT plan and company that would fit your needs without having to pay for services you do not require.

Vital Elements of Managed IT Contracts

Security

Security within your organization is important for a number of reasons and it truly the first area of concern for many business owners. It is crucial that company and client data is kept secure. A breach in data security not only costs companies millions of dollars to clean up from it puts critical data in jeopardy. Managed IT service providers must have a detailed outline on how they will secure your specific IT systems. Look for areas including intrusion detection and prevention, encryption, and firewalls to be addressed as well as how the services will be carried out.

Infrastructure

The infrastructure of your organization must be well cared for in order for your company to thrive and grow. No matter what size your company is the basics still apply, to run efficiently everything you need must be able to be performed on your systems network. This means that your managed IT service contract must include server & storage maintenance, network administration, backups, and basic services to issues arising within the network. You must work with your IT provider to develop a list of current and future IT services that are required for you business to continue to thrive.

Service and Support

The service and support of IT technicians can occur in a number of manners include over the phone, remotely, and in person. Does your company require 24/7 support to operate? If this is the case and your business will be dead in the water without 24/7 support, you will want to find an IT company that offers a managed IT service contract that supports your company no matter the time a day or day of the week. This type of support will come at a premium. Many IT companies support normal business hours and make accommodations for emergency support when needed. Support outside of normal operation times may require an additional fee above and beyond your monthly managed IT support.

Monitoring your Network

Monitoring your network is critical to successfully managing your IT services. An interruption within the network will mean downtime for your company. Managed IT services monitor every aspect of the network from in house, remote users, mobile devices, and virtual machines. Monitoring services should also include intrusion prevention and detection, firewall configurations, and 24/7 monitoring.

Data Backup and Disaster Recovery

Having a complete backup of your data is crucial. If disaster strikes it is important to know that the data that keeps your company up and running is accessible and up to date. Does the company provide on site backup, cloud backup, or is a private source used to backup crucial company data? Not only should you know where to look for important company backups it is important to have access to this information when you need it. Your managed IT support provider should also include a detailed disaster recovery plan when addressing backup needs. It is essential that this information is readily available to prevent any downtime if your company should encounter an unexpected issue.

There are many aspects to managed IT plans. This installment provides basics to expect when looking into providers of managed IT service plans. Further questions should be asked to help you determine if these services are right for your company. When interviewing IT specialists and different service plans available it is important to note exactly what is and isn’t covered in different managed IT plans. Communication is the key element when it comes to a successful IT solution for your company.